Blufire Marketing provide mobile-marketing consultancy, helping clients to access the most widely used personal technology today - the mobile phone - with multimedia marketing messages. Blufire predominantly utilise two key pieces of software; a proximity marketing solution (called Bluepoint) which allows users to have content delivered via Bluetooth to their mobile phones free of charge, and Immedia - a software that allows two-way interaction between brand and client, on an ongoing basis, via the mobile phone.
Bluepoint is unique in that the devices can be in fixed locations, and all devices can be managed centrally via a content management system over the internet. Blufire Marketing have staff who are dedicated to ensuring the clients are using the devices in a way which will have the maximum positive effect in reaching out to their target demographic. Blufire also offer a complete managed service allowing clients to achieve optimum results and full reporting without having to find extra resource at an event. For information on Immedia click here.
As well as deploying the technology for campaigns, Blufire use their vast experience in order to consult on campaigns, devise the creative media content and assist in the development and management of relationship management between a brand and a consumer’s mobile device. Manchester United FC | Bolton Wanderers FC | Edbanger Records | Jack Daniels | Smirnoff | du | MMI | Action Impact | Nissan | Noise Festival | African & Eastern | SB Management | Liverpool Football Club | The Mersey Partnership | Stream Media | Liverpool Sound City | The Albert Dock | Liverpool Airport | The Printworks | Odeon Cinema | Sony Computer Entertainment | Cimology | Warner Music | Manchester Central | Cinema Scene Marketing | 
